Well there's one for the bucket list: Collaborating with none other than the infamous Brian May to create this branded content film for his beastly Signature Series with Vox Amplification.
Brand
Vox x Brian May
Shoot Days
1
Director
Tom Staniford
Camera:
RED V-Raptor
Views:
410,112
Deliverables:
4min Hero Film
MV50 Film
- 60s, 15s
- 16:9, 9:16
Amplug Film
- 60s, 15s
- 16:9, 9:16
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Process
The Brief
Well there's one for the bucket list: Collaborating with none other than the infamous Brian May to create this branded content film for his beastly Signature Series with Vox Amplification. Joining forces with this dream duo, we set out to make Brian May’s recognisable tone accessible to the next generation of musicians, all for the launch of the ‘Brian May Signature Series’. This collection includes both the ‘MV50 Brian May’ and ‘amPlug Brian May’ which was also released as a limited edition Special collector's set that includes cabinet, keychain, and postcard. Our brief was to create 1 x 60 second spotlights on each product plus 15 second social cut downs as well as product photography with Brian May. Oh and we only had 1.5hrs with the legend to do this… so no small feat!
The Approach
As avid music players and lovers, creating a launch video for the release of these two amps was right up our street. We were honoured to get to know Brian May, through his personal stories, questioning where his tone came from, the reason for the new products, and why they’re useful… He also took us through some of his recognisable riffs all whilst he showed off the capacity of the products. From the get-go, we knew it was important for us to see the products as stand alone items, whilst also seeing Brian May himself interacting with both products to truly showcase why he chose to put his backing behind the collection. Because, when it came down to it we knew who Brian May was, but not why he wanted to back this line of products, so we set about planning the film with as much of a personal and creative touch as we could.
The Result
Not only did Vox love the end result, but we were thrilled to hear that Brian May did as well. And with a combined total of nearly 400,000 views on YouTube, we had “Don’t stop me now!” playing on repeat in our heads.
Result
As a specialist team of nimble creatives we’re uniquely positioned to move with the ebbs and flows of internal business demands
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"Joining forces with this dream duo, we set out to make Brian May’s recognisable tone accessible to the next generation of musicians, all for the launch of the ‘Brian May Signature Series"
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As a specialist team of nimble creatives we’re uniquely positioned to move with the ebbs and flows of internal business demands
Behind the Scenes
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Producer
Blake Claridge
DOP
Blake Claridge
Director
Tom Staniford
Exce Producer
Blake Claridge
Deliverables:
4min Hero Film
MV50 Film
- 60s, 15s
- 16:9, 9:16
Amplug Film
- 60s, 15s
- 16:9, 9:16
Related
As a specialist team of nimble creatives we’re uniquely positioned to move with the ebbs and flows of internal business demands
As a specialist team of nimble creatives we’re uniquely positioned to move with the ebbs and flows of internal business demands
